Truth be told, advertising evolves with people. As people change, so do the way we talk to them Thus mediums evolve. Smaller screens take place of larger ones. Larger ones, push the written word. But what does not change is the fact that we are all the same inside. We laugh, we cry, we get angry. Jargons change. People don't. And I believe in the power of observation. And human insight.

Here I am in atop the highest point in Bhutan, trying to figure how the locals take their tea with a pinch of salt.